Blurb and Jacket Copy Writing

Overview

The blurb is the paragraph a reader reads before deciding to buy — on the back cover, on a retailer page, on a pre-order listing. Writing it well is a specialist craft: the hook, the promise and the tone of the book, compressed into a hundred-odd words.

Jacket copy has its own conventions: it sells the promise of the book without spoiling the story, it matches the tone of the genre, and it is written to be read by a browser with thirty seconds of attention. We draft, test and refine until it earns its place on the cover.

What this service includes

• Back-cover blurb
• Online retailer description
• Short-form variants for listings and social media
• Genre-appropriate tone and register
• Author biography line

How it works

1. 1

   You share the manuscript or synopsis and describe your ideal reader.

2. 2

   We identify the hook, the promise and what must stay hidden.

3. 3

   You receive drafted blurb copy in full and short lengths.

4. 4

   We refine the wording with you until it reads effortlessly.